Overview
MY ROLE
User research, UI design,
Prototyping
TEAM
2 - Product designers
1 - IOS Developer
1 - UX researcher
Duration
August - November 2020
Project Type
0-1 Mobile app design
Problem
In China, busy parents lack sufficient time and effective means to engage in quality interactions with their children, resulting in limited communication, a lack of meaningful shared activities, and an overemphasis on academic pursuits at the expense of holistic child development and family bonding.
Goal
To create a high-quality parent-child companionship service that provides meaningful extracurricular activities, fostering better communication and interaction between parents and children, especially during limited free time on weekends.
Solution
Discover the latest interactive parent-child activities
Get a quick overview of features through onboarding and explore the latest local events of interest on the homepage!
Scheduled activities, pre-learning before visiting
Order "Magic Boxes" at pre-determined times so that children can pre-learn by playing before arriving at the museum.
Track task completion in the progress bar to see at what stage! You can also continue to review when you get home.
Share your parenting fun and rewards
Check out the badges and share the rewards on the community and personal pages!
Research
01 User research
Research Insight
Positive Changes for Parents and Children in China
New Problem in Family Relations
02 Segmentation
We devide families into 2 categories we mentioned before: New type parents and traditional parents. To understand their different demand of parent-child activities.
How might we design a solution that helps busy parents spend quality time with their children on weekends, addressing the lack of communication and interaction between parents and children?
Ideation & Design
01 Service Ideation
In the early stages of our project, we focused on defining the service and its core value proposition to ensure it meets the needs of parents and their children. We began by mapping out the user journey through a detailed Service Map, which captures the entire experience from searching for activities to reflecting on them post-visit. This journey is divided into six distinct steps: Search, Booking, Box Delivery, Preview, Visit, and Review.
This initial service positioning laid the groundwork for a platform that not only simplifies planning but also enriches the learning and bonding experience between parents and children.
01 Sketches & Scenarios
With the service concept clearly defined, we moved on to sketching the app’s details to bring these ideas to life. We created wireframes and visual representations of each app screen, focusing on key functionalities such as the Home Page for browsing activities, the Booking System, and the Profile Page for tracking user progress and rewards.
02 Concept Testing
In our concept testing phase, we aimed to ensure that the "Magic Box" not only met the educational goals but also delighted and engaged both children and parents. We conducted a co-design session with children to explore their preferences for the contents of the Magic Box.
Insights
Themed Stickers and Badges: Children expressed a strong interest in collectible items like stickers and badges that relate to the activity’s theme. These elements were seen as fun and a way to commemorate their experiences.
Interactive Elements: Kids enjoyed items that could be used interactively, such as treasure maps and activity booklets. They favored tools that added a sense of adventure and engagement to their museum visits.
Surprise and Mystery: The notion of discovering new items and surprises within the Magic Box was particularly appealing. This excitement was essential for maintaining their interest leading up to the activity.
Insights
Ease of Use: Parents appreciated a clear, intuitive user interface in the app, making it easy to search for activities, book events, and receive relevant information about the Magic Box.
Educational Value: Parents valued the educational content provided in the box, such as informational leaflets and themed instructions, which enhanced the learning aspect of the activities.
Preparation and Engagement: They noted that the Magic Box helped in preparing their children for the visit, making the experience more engaging and less stressful.
03 User Flow
PROTOTYPES
02 User Feedback
"Using the Magic Box saved us a lot of time planning activities at the museum. Everything was well-prepared, which made our visit smoother and more enjoyable."
Xianhu Liang
Child’s mother
"The curated items like themed stickers and treasure maps were not only fun but also educational. They made learning about the exhibits more enjoyable for my child."
Vivian Xiao
Mother of 2 Children
"I like how the Magic Box integrated with app. It made navigating the museum with my child straightforward, allowing us to focus more on enjoying the exhibits together."
Ming Duan
Father of 2 Children
Reflection
Impact
The introduction of the Magic Box resulted in a 30% increase in engagement among children during museum visits, as measured by participation in guided activities and interactive challenges.
Parental satisfaction surveys indicated a significant improvement, with 80% of parents reporting higher satisfaction levels due to the Magic Box simplifying their museum experience and enhancing educational value.
Takeaways
Throughout the project, I learned the value of iterative feedback and adaptation. Initially, I had a vision for the Magic Box, but through feedback from parents and observations during testing, I realized the importance of continuous refinement. This experience taught me resilience and the ability to pivot strategies based on real-world insights
